Monthly Archives: September 2014

Starving Boomer Mad Man reinvented as Boulder startup wiz

Surprise: Boomers have the highest rate of entrepreneurial activity A popular theory in some advertising circles is that, except for age-specific and high ticket categories, mainstream brands waste money by targeting Americans aged 50 and over. Allegedly our adaptability shrivels after this milestone. Or millstone. … Continue reading

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Group-think panic: Boomer tablet ownership growing faster than among Millennials

A 15th Nation allegory: soaring Boomer tablet use triggers adman meltdown One sunny summer afternoon, the chairman of the 15th Nation™ saved a visiting big city adman from being arrested in Boulder, Colorado. He was on the losing end of a dustup that made Peter Griffin’s … Continue reading

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Advertising to Boomers: yabba dabba doo!

Boomer price value relationships: a lifetime of adaptability It’s been said before: to know where you are going, you must know where you came from. Back in the day, young Boomers figured we came from the world of Fred Flintstone and George Jetson’s world was where … Continue reading

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Boomer doom, gloom, The Onion and The Celebrated Jumping Frog of Calaveras County

Boomer doom and gloom Most Americans have faced tough times since economic malaise took over in 2008. And many say Boomers were hit especially hard because we have less time to recover financially, and face health issues that will rob us of … Continue reading

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