Monthly Archives: October 2014

Advertising to Boomers: The uncool pig in the python

The Boomer generation: dude, it’s more than just demographics When the American Baby Boom generation was first defined it was based solely on demography: people born 1946 through 1964. At the time, policy makers wanted to assess the economic impact of this … Continue reading

Posted in Uncategorized

Advertising to Boomers: sage advice from cattle country

Boomers, TV westerns and the inner cowboy There’s nothing like a cookout or a backyard barbecue to bring out the inner cowboy. Sure, it seems kinda sexist in the 21st century but when it comes to burning meat in the outdoors, a man’s gotta … Continue reading

Posted in Uncategorized

Advertisers can learn a lot about Boomers from Googie

Boomers: growing up Googie – no, not Google, Googie When Boomers were growing up, a weekend treat was often a trip to a Googie-themed diner for a fun family meal. Pancakes, waffles, burgers, fries, malts, shakes – you name it and we thought … Continue reading

Posted in Uncategorized

The thrilling E Ride of Boomer buying power

Boomer optimism and the Colorado street enjoyed around the world Every year, tens of millions of people worldwide wander down an early 20th century Colorado street without realizing it. Fort Collins is home to a little corner of small town Americana that inspired Main Street Disneyland. Disneyland art … Continue reading

Posted in Uncategorized