Monthly Archives: November 2014

Boomers and the frozen dead guy of Nederland, Colorado

Life in limbo Unlike Boomers, the frozen dead guy of Nederland, Colorado is no longer adaptable. Spending over 20 years in dry ice will do that to a person. Bredo Morstøl, a Norwegian whose frozen body was relocated to Colorado by … Continue reading

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Incredible shrinking Boomers: advertisers channel old sci-fi

Boomer optimism: born in the Atomic Age Before there was a Space Age there was the Atomic Age – an era that shaped the young years of the Boomer-Plus Generation™, born 1940-1964.  And wow, was it ever cool! Tiny atoms were the next big thing. … Continue reading

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Advertisers diss U.S. Boomers who buy as many new cars as Germany and the UK combined

Car culture is alive and well in Boomer world Auto industry analysts worry about a decline in driving activity among Millennials. The Washington Post recently cited research documenting “the many reasons millennials are shunning cars.” And The New York Times has pondered whether … Continue reading

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Boomers versus the Logan’s Run School of Marketing

1970s thinking: Logan’s Run inspires 21st century advertisers One sci-fi gem that never made it to Mystery Science Theater 3000 is the 1976 classic, Logan’s Run. The premise was simple: two hundred years in the future, a post-apocalypse utopia thrives under … Continue reading

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