Monthly Archives: December 2014

Three Boomer Role Models We Lost In 2014

Boomer role models: our fictional friends and mentors Sociologists generally cite leaders of social, political and technological change as the heroes of the Boomer generation. But, while we admire them as inspirational figures, they remain remote on their pedestals, separate from our emotional lives. However, thanks to … Continue reading

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Santa Claus Is Coming To Town, Thanks To Those Spoiled Boomers

Boomers and their doting parents The parents of the Boomer generation grew up in tough times. The economy crashed in 1929 and was followed by The Great Depression that lasted through the 1930s, with World War II on its heels. So when the U.S. … Continue reading

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How Yuppie Boomer Romantics Rediscovered Bogie and Classic Style

When color television symbolized modernity Except for TV Land, Nickelodeon or Netflix reruns, most Millennials have never seen popular TV shows in black and white, but in many Boomer childhoods color was a novelty. In fact, in 1964 – the far off, gluten-enriched, tweet-free year in which … Continue reading

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6 Life-changing Boomer breakthroughs since Star Wars 1977

Long, long ago in a galaxy far, far away Boomer-world in 1977 was a distant time and place. FM radio, cassette tape players and pocket calculators were all still cool. In big cities we could choose from five or six or maybe even seven TV channels if we … Continue reading

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Advertising to Boomers: early adopters will be too late

Boomers, a Godzilla-size market – big, powerful and a tad grumpy In the Golden Age of cheesy sci-fi movies, scaly mutants in low budget rubber costumes, claymation monsters and rear projection creepy-crawlies ruled the day. One of our favorites is the 1954 Toho Film Company … Continue reading

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