Monthly Archives: January 2015

Wanted: Millennial Wunderkinder For Boomer Advertising Campaigns. Orphans Preferred

Dangerous Communications Before the coming of the Internet, the telephone or the telegraph, the quickest way to send a message was to jump on a fast horse with stamina and hit the trail. So it was that the Pony Express was born … Continue reading

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America Greets The 2015 Detroit Auto Show With 1970 Gas Prices

The good old days are back: U.S. average gasoline price at 1970 levels As the 2015 North American International Auto Show opened to the public last Saturday in Detroit, crude oil prices were down over 50% since the summer of 2014 and the U.S. … Continue reading

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Advertising To Boomers Just Became More Important Than Ever

The Boomer-Plus Generation welcomes Gen X and swells to 93 million Described as America’s neglected middle child by the Pew Research Center, bemoaned as overlooked by the BBC and dubbed forgotten by CNN Money, over four million Gen Xers born in 1965 turn fifty in … Continue reading

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