Monthly Archives: February 2015

As Millennial television viewing falls, Boomer importance to advertisers grows

Millennials jump ship; TV brands face the empty nest syndrome The advertising and broadcast worlds are all aflutter that Millennials are jumping the conventional television ship in record numbers. New Nielsen data, first reported in the New York Post, achieved worldwide reach when the Financial Times … Continue reading

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Did Nostradamus Predict The iPad And Silicon Valley?

Boomer Van Morrison: the new Nostradamus for Silicon Valley The cool thing about the predictions of Nostradamus (1503-1566) is that you can pretty much retrofit any outcome into the sage’s pronouncements. Thanks to the Boomers, the last few decades have seen a resurgence of interest in … Continue reading

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Peter Pan Boomers Buy Millions Of Sports Shoes

The Peter Pan in all of us One of the strands of DNA that links members of the Boomer-Plus Generation™, born 1940 to 1965, is our preoccupation with youthfulness – the Peter Pan Syndrome. Peter Pan, the little boy who never grew up, … Continue reading

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