Monthly Archives: May 2015

Boomers Liam Neeson and Pierce Brosnan Causing Cognitive Dissonance On Madison Avenue

Some Boomers are more equal than others Let’s face it, we Boomers are ageists. At the Apple Store, we make a bee-line for the geekiest kid we can find. Electronics? Geeky kids? No brainer. And at Home Depot we track down the most … Continue reading

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Popular On Netflix: Boomers

Streaming video: 30 million Boomers can’t be wrong Recent data from the Consumer Electronics Association (CEA) tells us two-thirds (68%) of 13-34 year olds subscribe to a video streaming service, primarily Netflix, Amazon Prime or Hulu. Sure, many are probably watching courtesy of subscriptions owned … Continue reading

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Whole Foods, Logan’s Run And Ageless Marketing

Gen X alumnae of The Logan’s Run School of Marketing are invited to enroll in the remedial Willie Sutton PhD Program Starting in 2015, four million Gen Xers will turn 50 every year. At the stroke of midnight, gratefully clutching their benefits-laden AARP invitation packets,  they shuffle off into … Continue reading

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Health, Wellness And Five Foods Boomers Learned Aren’t So Bad After All

These teas are made with love, man The exotic aroma of spearmint, hibiscus and chamomile filled the warehouse. At the wheel of a whirling forklift, the dude with a ZZ Top beard and pony tail hair tucked under his hard hat smiled at the awestruck young city slicker on … Continue reading

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