Monthly Archives: June 2015

Boomers Still Inventing The Future: The New Hot Demo Is 50-75

The best way to predict the future is to invent it Finding the source of quotable quotes can be a challenge. Younger generations probably imagine Boomers in cobwebbed attics, squinting through Ben Franklin bifocals as they search dusty old tomes and back issues of … Continue reading

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Boomers Sidelined At The Cannes Lions Awards – Again

The creativity paradox Each year at this time Mad Men eyes turn to Cannes, France, where ad agencies vie for the coveted Lion awards for creativity. Checking ADWEEK’s list of likely winners there are some pretty awesome contenders. We especially like the smart … Continue reading

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Think Of Millennials As Younger Boomers On A Tight Budget

Are Millennials growing old already? Schadenfreude alert: even genial, well-adjusted Boomers are allowed to gloat once in a while – sure, we’ll feel guilty in the morning, but right now it feels good. You see, as Millennials hit the big three-oh, some marketers see them as old! … Continue reading

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Ad Age On Boomers: Time For Inclusive Change

Ch-ch-ch-ch-changes, turn and face the strange changes Boomers are experts at handling ch-ch-ch-changes. We’ve had so much practice. Like in 1972, when our moms and dads rolled their eyes at our shiny new Toyota Corollas, Datsun 510s and Honda 600s. U.S. brands … Continue reading

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