Monthly Archives: July 2015

America’s Most Valuable Workforce: Boomers, Of Course

Coming soon: disruptive Granny hackathons  Commentators and talking heads are belatedly realizing what real-world businesses have known for years: the Boomer-Plus Generation is America’s most valuable workforce – the Atlas upon whose shoulders the nation’s economy rests. In fact, futurists are urging companies … Continue reading

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Engage Boomers With Inclusive Branding: Four Lessons From Disneyland

It all started with a mouse Disneyland, Anaheim, is going all out for its Diamond Celebration, with special events and spectaculars to commemorate its opening sixty years ago on July 17, 1955. And, as Walt Disney pointed out, it all started with a mouse. In … Continue reading

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Disneyland’s 60th Birthday: Boomers, Millennials And Gen Xers United By Smiles

Celebrating Disneyland’s opening, July 17, 1955 Disneyland turned 60 on July 17th, 2015. On this date back in 1955 the opening, recorded by ABC Television, was so successful that a million visitors arrived in the next seven weeks (Disneyland Public Affairs). Since then over 650 million guests have smiled their way … Continue reading

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Boomers: The World’s 3rd Largest – But Hidden – Economy

Madison Avenue’s corporate lobotomy Companies are finally beginning to face up to a painful reality. Those much derided Boomers – you know, the people who invented the Internet but, supposedly, can’t figure out how to retrieve their smartphone messages – are retiring and taking their knowledge and … Continue reading

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Boomers and Millennials: Two Generations Separated By The Same Language

240 years later, Great Britain takes in more US Dollars from tourism than from tea taxes By the Fourth of July, 1776, Anglo-American relations had been going downhill for years – the dumping of over three hundred chests of East India Company tea into … Continue reading

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