Monthly Archives: August 2015

Boomer Engagement: The Creative Solution To Stagnating CPG Brand Share

Nielsen shows creative thinking achieves incredible results Innovation in the consumer packaged goods (CPG) arena is notoriously difficult. Writing in MediaPost, Karl Greenberg quotes daunting data from a recent survey by digital media firm Catalina (Launching CPG Product Harder Than Launching A Rocket). New … Continue reading

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Early Adopters: Boomers Or Millennials? Yes, No, Maybe. Whatever.

The Jetsons vs. The Flintstones There’s a lot of fuzzy thinking about the meaning and value of early adopters. But one thing many mainstream marketers accept with 20-20 clarity is that consumers over fifty don’t qualify. Unless, of course, it involves incontinence products; apparently we’re … Continue reading

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Alphabets, Fonts And Boomer-Speak: Language Is More Than Just Words

Alphabets in the news, including some Boomers grew up with So, Alphabet is Google’s new parent company. For those keeping score, CNN Money does a good job of decoding the decision and its implications. Alphabet’s URL is abc.xyz – whoa, isn’t that supposed to … Continue reading

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Advertising To Boomers Requires A Rosetta Stone

Boomer-speak, the thriving underground dialect of adaptability Egyptomania is an enduring phenomenon that wells up in the American psyche every few decades; we’re overdue for another dose. If the New York Times fashionistas are right about an imminent 1970s revival of bold, chunky jewelry set with colorful gemstones, that … Continue reading

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