Monthly Archives: February 2016

Boomers and Minivans: Listerine On Wheels Or Cupcakes?

Boomers must have loved minivans … well, comme ci, comme ςa  There’s a popular misconception that Boomers and older Gen Xers must have loved minivans. Just look at the numbers: over 20 million were sold between 1985 and 2005. When Plymouth Voyager and … Continue reading

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Paul Revere Williams: Master Of Boomer-World Design Language

February 18th: architect Paul Revere Williams’ birthday Each year, on February 18th – his birthday – Los Angeles commemorates the career of one of America’s greatest architects, Paul Revere Williams (1894-1988). If you want to understand the against-all-odds confidence the Boomers inherited from those who paved the … Continue reading

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The Adland Tourist’s Guide To Boomer-World Etiquette

Let’s start in Latvia. Doesn’t everyone? It’s always smart to know a little about a place before you visit. Take Latvia, for instance. The Central Intelligence Agency (CIA) has acquired – don’t ask how – an awesome amount of data on this small … Continue reading

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Super Bowl 50 Is Boomer Appreciation Day

Super Bowl Sunday: Madison Avenue on parade With its mega audiences, the Super Bowl is the showcase for brands and ad agencies to strut their creative stuff. Each year, countless media stories and columns are devoted to picking winners and losers among Madison … Continue reading

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