Author Archives: Barry Robertson

’70s TV Catchphrase Returns: The Fickle Finger Of Fate Finally Finds Adworld Gen Xers

Extraordinary Popular Delusions and the Madness of Crowds The Victorians had a more ornate, verbose way of saying things – even now it makes them seem sophisticated. But if Charles Mackay, the canny Scottish author of Extraordinary Popular Delusions and the … Continue reading

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Ad-taxation Without Representation: Revolting Boomers Should Declare Independence

Taxation without representation, adland style As everyone knows, when Congress officially adopted the Declaration of Independence on July 4th, 1776, the American colonies were done with being bossed around by the Mother Country. And mom was none too happy either, … Continue reading

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Part 2/2: How A Humble Ford Pickup Became America’s Best-Selling Vehicle By Channeling Boomer World

Continued from Part 1: reprise … Although import nameplates captured 55% of the U.S. new vehicle market in 2016, the three best-selling vehicles – by far – were all full-size domestic brand pickups. In contrast, when Boomers were growing up, American passenger cars … Continue reading

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How A Humble Ford Pickup Became America’s Best-Selling Vehicle By Channeling Boomer World: Part 1/2

Anniversaries and milestones Outside the automotive community, one of the sneakiest trivia questions around is what is the best selling vehicle in America? It’s easy to see why most people guess wrong: the highways are full of cool, stylish offerings with suave foreign … Continue reading

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Study: Millennials Say Adulthood Starts At 30 … The Average Ad Agency Creative Is Only 28. Boomer Consumers Not Surprised.

Half of Millennials say adulthood starts at age 30 A new study by CBS researcher David Poltrack finds the median age at which Millennials say adulthood begins is 30. Apparently, the other half see themselves fending off grown up status until as late as 40. … Continue reading

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The Force Is With Us: 7 Boomer-Driven Life Changers Since Star Wars

Long, long, ago in a galaxy far, far away When the Star Wars franchise launched in 1977, bell-bottom pants, platform shoes, FM radio, cassette tape players and pocket calculators were the E Rides of cool. Yessiree Bob, technology was king. Why, … Continue reading

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Millennials Rule The Ski Slopes Today, But It’s All Downhill From Here. Just Ask The Boomers

Ski resorts: No Country For Old Men Did you ever have to deal with a skiing injury? It begins with humiliation – being wrapped like a mummy by the ski patrol and loaded onto a rescue sled in front of a gawking throng. … Continue reading

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To Understand The Boomers, First Understand La La Land

February milestones in La La Land In February we celebrate two icons whose careers intersect in that magical place called La La Land – architect Paul Revere Williams (1894-1980) whose birthday falls on the 18th and “Oscar” whose award ceremonies … Continue reading

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Electric Cars For Headlines, Trucky Cars For Profits

When truck world and the Boomers were young Until the mid-sixties, truck-world was a manly, grimy place. We talkin’ work here, people. Sure, huntin’ an’ fishin’ an’ rock-houndin’ on the weekend, but mostly it was work – rugged, hard and plenty of it. Then … Continue reading

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Four Million Gen Xers Disappear: Blame Madison Avenue’s Death Star

Star Wars turns forty in 2017 The fortieth birthday of the Star Wars franchise arrives this year; look for quotes and metaphors to crop up ad nauseam in marketing circles. Always ahead of the pack, we’ll get ours out early – no less … Continue reading

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Gone In 2016: Robert Vaughn – Role Model For Boomer Reinvention

Way too many Boomer icons passed away in 2016 Every month in 2016 brought news that another Boomer music, TV or movie icon had passed away; the sudden deaths of Carrie Fisher and mom Debbie Reynolds rounded out the list in late … Continue reading

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The Awesome Hidden Power Of Boomer Influencers

Influencers – the hot new buzzword in marketing circles Just when we had learned to suppress a gag reaction to a slew of cringe-worthy 21st century pop-marketing buzzwords, along came influencer to send us reaching – actually, retching – for the Pepto-Bismol. Check out ADWEEK if you’re … Continue reading

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Cannabis vs. Cigarettes: Boomers Would Rather Switch Than Fight

Smoking made big news in the 2016 elections The 2016 elections put smoking squarely in the news – you know, the other news. California voters approved a $2 tax hike on a pack of cigarettes, bumping the total to $2.87; … Continue reading

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Marketing To Boomers: Life Before Woodstock

1945: A Brave New World Boomer-world did not actually begin with Woodstock. We already had quite a before, before that – a blend of experience and received history handed down by our parents. You see, they had a personal before too … light years away … Continue reading

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Brands Lose In The Boomer Zone Due To Outdated Data

Boomer “Generation” vs. “Cohort” – dude, does anyone really care?   Dissed as too old to adopt new behavior, as devastating to product image and as infuriatingly slow to switch brands, folks outside the 18-49 demographic score low on the cool rating scale … Continue reading

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Boomer Wheels Month: The World’s 3rd Largest Auto Market

Bienvenue à Paris: it’s auto show time again Excitement is building in advance of the 2016/2017 auto show season kickoff – this year, in Paris (October 1-16). Rotating annually with the Frankfurt Auto Show, the Mondial de l’Automobile attracts auto makers worldwide to showcase an incredible … Continue reading

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Boomer Wheels Month: Somewhere West Of Laramie

September is Boomer Wheels Month Every fall, car enthusiasts around the world eagerly await the kickoff of the auto expo season. It begins in Europe, alternating annually between Frankfurt, Germany, and Paris, France; in 2016 it’s the turn of The City of Light … Continue reading

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Why Advertising To Boomers Just Got More Important

Shocking new study defines vast Boomer (ugh!) spending power  A shocking new study from the Video Advertising Bureau (VAB) shamelessly lauds those pariahs of the 18-49 love-fest community, Boomers. It’s the kind of data we might expect from AARP but not from a respected Madison Avenue insider. The free … Continue reading

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How The Boomers Took America Global

The Olympic Games on TV: live pictures from “over there” Thanks to brand new satellite technology, Americans first saw the Olympic Games on live television in 1964. Tokyo in real time. Arigatou gozaimasu. Previously, TV and movie newsreel audiences had to wait … Continue reading

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Boomers: The Longevity Economy – Still Stardust, Still Golden

Manhattanhenge: more than a solar phenomenon – a way of life Briefly replacing last week’s Pokémon Go headline deluge, Manhattanhenge grabbed center stage on July 11/12. Inspired by Britain’s Stonehenge Summer Solstice sunrise observance, the NYC version is both inverted – it occurs at … Continue reading

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