Author Archives: Barry Robertson

Boomer Tourism, Cold War Era Automaker Thinking And The Cuba Connection

Cuba tourism is booming despite the 1960 embargo Dateline: October 19, 1960, Washington, D.C. At the height of the Cold War, President Kennedy imposes a U.S. travel and trade embargo on Cuba. In other news, Detroit’s boffo all-new models for 1961 are … Continue reading

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Gyrating Gasoline Prices? Boomers Have Been There, Done That

Fossil fuel pessimists panic: the good news is the bad news is wrong  We all know bad news boosts ratings, readership and clicks. Day after day we learn the sky is falling, the sky is falling. Makes a person wonder who puts the sky … Continue reading

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Boomer Megatrend Embraced By Millennials: Sports Shoes As Everyday-Wear

Running for fun is booming: especially in Boulder, Colorado In 1970 around 100,000 run-for-funners – or was it runners-for-fun? – participated in a U.S. road or cross-country race. Pretty much all of us were Boomer jocks. Thanks to their Peter Pan DNA Boomers rejected … Continue reading

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Volkswagen’s Untapped Reserves Of Boomer Goodwill

Volkswagen recovering from diesel downer U.S. auto sales figures are in for the first four months of 2016, and they are encouraging for Volkswagen. Not great but, under the circumstances, encouraging. In fact, the results are better than many predicted when the diesel/EPA cheating … Continue reading

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Risky Shades Of Gray: Millennials Are Aging — And Madison Avenue Is Noticing

Escaping grayscale: colorful Boomer lives Boomers knew exactly what Paul Simon meant when he sang “Kodachrome, they give us those nice bright colors … everything looks worse in black and white.” Kodachrome hit #2 on Billboard’s Hot 100 in June, 1973, … Continue reading

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Advertising To Boomers: Shakespearean Thinking Doth Flourish On Madison Avenue

William Shakespeare: gone but not forgotten –  unlike the Boomers Last Saturday, April 23rd, was the 400th anniversary of the death of William Shakespeare. Hey, hold the “so what?” eye-rolls; brainiacs from TIME to Google Doodle honored the event, gilding their culture-cred with well-known quotes … Continue reading

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Gen Xers In Marketing Struggling To Avoid The Boomers’ Fate

The prospect of a hanging It’s often been said nothing focuses the mind like the prospect of a hanging – our favorite humorist, Mark Twain, added the key words especially your own. The great thing about Twain is the old … Continue reading

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Marketing Lessons From Las Vegas: Hit The Jackpot With Boomers

Da best kinda advertising: woid of mout’ In 2015, some 42 million people visited Las Vegas; over 15 million were aged fifty-plus. The city’s popularity as a destination has soared since 1970 when those Boomers first came to play; the visitor count was 6.8 million … Continue reading

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Boomer Women: Sustainable Energy For The U.S. Economy

Sustainability: the buzzword for the new century Despite gasoline prices at a 40-year low – adjusted for inflation – and some 250 million U.S. passenger vehicles running on fossil fuel, the auto industry is looking towards a sustainable energy future. In the short run this is “encouraged”, … Continue reading

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Advertising To Boomers: Lessons From The Great American Desert

The beaver on the mountainside James Michener’s historical novel Centennial describes how Native Americans imagined a giant beaver climbing the mountain now called Long’s Peak (14,259 ft). That’s still how it looks from 50 miles away in the thriving little Colorado cities of Longmont and Greeley, where travelers crossing the prairie start … Continue reading

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Boomers and Minivans: Listerine On Wheels Or Cupcakes?

Boomers must have loved minivans … well, comme ci, comme ςa  There’s a popular misconception that Boomers and older Gen Xers must have loved minivans. Just look at the numbers: over 20 million were sold between 1985 and 2005. When Plymouth Voyager and … Continue reading

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Paul Revere Williams: Master Of Boomer-World Design Language

February 18th: architect Paul Revere Williams’ birthday Each year, on February 18th – his birthday – Los Angeles commemorates the career of one of America’s greatest architects, Paul Revere Williams (1894-1988). If you want to understand the against-all-odds confidence the Boomers inherited from those who paved the … Continue reading

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The Adland Tourist’s Guide To Boomer-World Etiquette

Let’s start in Latvia. Doesn’t everyone? It’s always smart to know a little about a place before you visit. Take Latvia, for instance. The Central Intelligence Agency (CIA) has acquired – don’t ask how – an awesome amount of data on this small … Continue reading

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Super Bowl 50 Is Boomer Appreciation Day

Super Bowl Sunday: Madison Avenue on parade With its mega audiences, the Super Bowl is the showcase for brands and ad agencies to strut their creative stuff. Each year, countless media stories and columns are devoted to picking winners and losers among Madison … Continue reading

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Boomer Girls Still Just Want To Have Fun

Who says Boomers aren’t adaptable? For sure, not the defunct music cassette industry. The adland rap on consumers outside the 18-49 demographic is that they – i.e., we of the over-fifty persuasion – are unadaptable. Apparently, our lizard brains take over and we … Continue reading

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Boomers: The Key Generation For Electric Vehicles

The 2016 Detroit Auto Show: fuel misers provide a guilt-assuaging sidebar to the glamor and glitz After a U.S. sales record of 17.5 million new light duty vehicles in 2015, the automotive press was bedazzled – understandably – by the gorgeous array of new vehicles on … Continue reading

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Madison Avenue Blacklist Snares 8.5 Million Gen Xers In 2016

Generation X steadily transitioning into obscurity in 2016 January, as trivia mavens, scholars and smarty pants in general remind us, is named for the Roman god Janus. Equipped with two heads, he looks to the past – the year just ended – and … Continue reading

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Farewell In 2015: Three Boomer Icons Who Mainstreamed LA

Los Angeles: From no “there” to “too many there“ Until the 1970s Los Angeles’ population influx had mainly come from middle America. Establishment easterners snarked that the place was an intellectual desert. Should the occasional elite Bostonian, New Yorker or Philadelphian venture out there … Continue reading

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Boomer Spending Power: Pew, Chicken Little, Pollyanna and Wile E. Coyote

Chicken Little and Pollyanna analyze the latest Pew income data There’s an old story about the corporate CEO who insisted all analysts present their findings to management with one arm tied firmly behind their backs. The boss was tired of wishy-washy reports that concluded “on the one … Continue reading

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How Boomers Revolutionized The Luxury Car Market

Boomers and the demise of domestic luxury cars The 2015 LA Auto Show – the first of the U.S. 2016 model year events – closed on the Sunday after Thanksgiving. Who knows, maybe somewhere in the glittering array there were vehicles as … Continue reading

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