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4 million American Gen Xers turn fifty each year and leave the over-valued 18-49 demographic to join the Boomers in the world’s 3rd largest economy. So, ahead of the curve, The Boomer-Plus Consulting Group has rebranded as Boomer/neXt, LLC.
Managing partners Barry Robertson in Boulder, Colorado and Marc Matthews in New York City lead a team of senior future-focused professionals who train brands to re-generate in the 50+ space.
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Recent Posts
- ’70s TV Catchphrase Returns: The Fickle Finger Of Fate Finally Finds Adworld Gen Xers
- Ad-taxation Without Representation: Revolting Boomers Should Declare Independence
- Part 2/2: How A Humble Ford Pickup Became America’s Best-Selling Vehicle By Channeling Boomer World
- How A Humble Ford Pickup Became America’s Best-Selling Vehicle By Channeling Boomer World: Part 1/2
- Study: Millennials Say Adulthood Starts At 30 … The Average Ad Agency Creative Is Only 28. Boomer Consumers Not Surprised.
- The Force Is With Us: 7 Boomer-Driven Life Changers Since Star Wars
- Millennials Rule The Ski Slopes Today, But It’s All Downhill From Here. Just Ask The Boomers
- To Understand The Boomers, First Understand La La Land
- Electric Cars For Headlines, Trucky Cars For Profits
- Four Million Gen Xers Disappear: Blame Madison Avenue’s Death Star
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